Freesat to beta test hybrid broadcast
The first deployment of the hybrid broadcast broadband MHEG Interaction Channel (MHEG IC) will be on the free to view satellite service Freesat. The announcement has been welcomed by The International...
View ArticleBroadcasters face VoD advertising challenge
Broadcasters could be losing out on millions of pounds worth of advertising though their video on demand (VoD) services. According to a report prepared by the accountancy firm Price Waterhouse Coopers,...
View ArticleBroadcasters ponder Champions League or Election Debates
Following a few slip ups by certain members of the government, it seems that the UK could be looking at a General Election on the 6th May. This is fine but, as the main UK broadcasters prepare for the...
View ArticleVoD could fuel online advertising
With the increased interest in watching TV via the internet, many producers and broadcasters have been using this to their advantage as it offers another platform from where they are able to deliver...
View ArticleDTG switches sides on BBC Canvas
It was not that long ago when the Digital TV Group looked as if it was backing the multi channel video on demand (VoD) service Project Canvas. But now it seems that the industry body, which represents...
View ArticleOfcom could change TV ad rules
The media regulator Ofcom will be launching a consultation that could see the end to rules that govern advertising on ITV1, Channel Four and Five. It is believed that the changes could mean that these...
View ArticlePay TV fuels euro recovery
A new study produced by the European Audiovisual Observatory has used data available from the top twelve leading TV broadcasters to gauge how the industry coped in 2009. According to the report, it...
View ArticleStudios could disable STB ports
It seems that over in the USA a ruling by The Federal Communications Commission (FCC) means that the big film studios could have the power to switch off some of the features of consumers’ set top...
View ArticleOfcom works on product placement rules
The media regulator Ofcom has published its product placement rules. This has come at the right time for many broadcasters as advertising revenues struggle and product placement opens up a new source...
View ArticleBroadcasters want compatible 3D TV service
The rollout of 3D TV services has been fast and unrestricted, meaning that the consumer is faced with a choice of formats and equipment. For the consumer this is confusing, with different formats for...
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